Tuesday, June 01, 2010

Official Blogger for the Tata Nano Superdrive!!

The time has come for me to be on the road again!!

I have been selected as one of the 3 official bloggers to cover the Tata Nano Superdrive road trip. The Nano Superdrive is a trans-India road trip across 3 different routes. Each road trip starts and ends at the Nano plant in Sanand and it lasts a total of 26 days. More details about the Nano Superdrive can be found out at the Tata Nano Facebook page.

Of the 3 different routes, I have been allotted the ‘White Route’ or geographically the West to East route. This route is the longest route out of the 3 routes and covers a whopping 5,888 Kilometres. The road trip starts on June 2 and ends on June 28.

This role brings in two major responsibilities for me. One, to be a Tata Nano Superdrive Blogger and the second to be a Tata Nano Brand Ambassador. As a part of both these roles, I  would be responsible for covering the entire “White Route” road trip. This would include documenting the entire road trip, preparing journey diaries, covering the city events, sharing photos and videos and promoting the content within the social media.

White Route
All updates to the road trip will be published on the Tata Nano Facebook Page Social RSS. If you are interested in following me on my journey, you can look up Superdrive – White Route. If you wish to follow the other routes, you can click on Superdrive – Green Route and Superdrive – Saffron Route.

On a weekly or bi-weekly basis, I will keep posting a journey summary on this blog, which is my primary travel blog. If you like the Superdrive blogs, do put in a word of appreciation and share it with your social media contacts.

I would also like to take this opportunity to congratulate the other two official Nano Superdrive bloggers, Shrinidhi Hande and Deparpita Mohapatra who will be covering the green and the saffron routes respectively. Look forward to meeting you both at Sanand and hope all of us have a great road trip!!

Stay tuned for more!!

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