Tuesday, March 15, 2016

Let’s Support Earth Hour 2016

As a frequent traveler, I always feel guilty for contributing to the rising air pollution and being responsible for climate change, even if it is only a minuscule percentage. And that is why whenever an environmental awareness or protection opportunity comes my way, I try and grab it with both hands. If you are one such person who cares about the environment, read on as here is an opportunity for all of us to shine a light on climate action.

I am sure you have heard of Earth Hour! In case, you haven’t, Earth Hour is an environmental awareness program that has been running for the past 10 years and one that aims to fight climate change. This year, Earth Hour 2016 is on 19th March, 2016 between 8:30 PM and 9:30 PM local time. During these 60 minutes, the goal is to switch off as many lights across our planet so that we can do our bit to change climate change and also see the stars that we miss seeing from our cities these days.

DU Group (maker of popular mobile apps) is collaborating with WWF for the 10th time to ensure that they build on the impact they have achieved together in the past decade and take the symbolism of ‘lights out’ into the digital space. Together with WWF, they want to engage individuals to create an exponential change with a provocative climate story and arouse them to protect the night. And this is where all of us come in. Using the power of social media and our empathy for the environment, we can make our contribution.

To make this awareness campaign interesting and to use the power of mobile phones and social media to spread the Earth Hour message to everyone, the DU group has come up with a cool Light Up the Night game (works only on the mobile platform) that one can access through three popular DU apps – DU Battery Saver, DU Speed Booster and ES File Explorer.


The idea of this game is to solve the puzzle of switching off the lights on 5 iconic landmarks across the world so that we can realize the beauty of seeing a star studded sky. And once you have won the game, you can use the power of social media to create more awareness for this environmental campaign. If you wish to take it one step further, you can aid in changing climate change by participating in any of these actions – donating your social feed, donating to earth hour, donating to a project, adding your voice and/or sharing a project. All these actions can be done at the Earth Hour website.

Let’s do our bit for mother nature by supporting and promoting Earth Hour 2016 and by using the power of social media to give it an exponential reach. The hashtags for this environmental awareness campaign are #ChangeClimateChange, #EarthHour, #FightTheLight and #LightUpTheNight.

Note: This is a sponsored post.

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