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Media Kit

Updated August 11, 2016

Sankara_Business CardWelcome to BE ON THE ROAD, a place that inspires people to live their travel dream. I am Sankara, its Founder.  This page is a high level media kit of my blog. You can contact me over phone or email for any other information or for details.

Background 
Founder of ‘BE ON THE ROAD’, a popular travel brand and one of the top 10 travel blogs in India | Professional Travel Blogger (7th year) | Traveling since 2008 | Top Bangalore based Travel Blogger | Founder of Travel Consulting Startup | Public Speaker on Travel (also TED speaker) | Freelance Travel Writer | Corporate Career (Past): Business Development in Software Product Development Services - North America and India (7 years) | Engineer

Below is a video of my first TED Talk at TEDx IIT Guwahati where the theme of the event was ‘Pushing your Limits’ and my talk video is titled ‘Do what you love’. You can find more details about this event, my talk, other TED speakers in this article.



Expertise
  

Travel Blogging | B2B Travel Consulting | Travel Counselling | Public Speaking | Digital Marketing | Travel Product Ideas | Travel Photography | Versatile Travel User | Travel in India | Blog Management | Content Management | User Experience

Blog Focus Areas
Travel Tips | Visa Tips for Indians | Destination Guides | Adventure Travel | Wildlife Holidays | Unique Cultures | Vegetarian Food | Globetrotting | Backpacking | Budget Travel | Motorcycling Travel | Off Beat Destinations | Indian Traveler

Audience Interests   
Destination Stories | World Travel Photos and Videos | Travel and Visa Tips | Unique Travel Experiences | Travel Planning

Travel Awards and Achievements

Collaborated with many international and domestic hospitality, travel and media brandsOne of the top and most popular travel bloggers in India

One of the top travel influencers in India

Speaker at TEDx Talk IIT Guwahati - Jan 16, 2016

One of the top Indian travel bloggers to follow on Twitter

One of South India’s Most Visible Travel Bloggers 

One of the top Indian biking bloggers

One of the top 100 Global Solo Men Travel Bloggers

A Top Inspiring Global Travel Blogger

Featured as 'Blogger of the Month' by Youth Incorporated Magazine in their May 2016 edition

Voted Best Travel Blog in India under the category 'Best Travel Resources' by Jabong Magazine 'The Juice' in its July Edition covering the superbloggers of India

Voted among 13 Sensational Travel Photos from 2015 by HolidayLettings, a TripAdvisor Company

Received Special Award from Alma Mater (Vellore Institute of Technology) for being an alumnus who created a unique career path in travel and photography

Covered well by press and mainstream media

Featured by top international and domestic travel and media brands 

Successfully collaborated with international and domestic tourism boards, hotel chains and travel outfits

Been traveling for 8 years across India and the world

Key Partnerships from the Past  
Tourism Board partnerships for www.beontheroad.comRepresented India as a travel influencer in June 2016 for the Travel Blogger Awards at TBC Asia, for Cinnamon Hotels, Sri Lankan Airlines and Sri Lanka Tourism in overall (#TBCAsia). Refer Cinnamon TBC Asia 2016 video below.

Represented India as a travel influencer for Jordan Tourism board in May 2016 (#MusafirDilJordan)

Represented India as a travel blogger and influencer during a pan USA road trip (12 days spanning Los Angeles to Washington DC) for Brand USA and Discover America. #RoadTripUSA #Discover America (May-June 2015). Refer below the USA road trip video created by Discover America and with me as the Indian Influencer.


Represented India as part of a blog and social outreach program for Germany National Tourism Office and especially the state of Baden-Wurttemberg in South West Germany. #joingermantradition (May 2015)

Represented India as part of the #Escapers15 Campaign in March 2015 for Tourism Queensland, AccorHotels, FlyScoot and Singapore Tourism Board. This social media campaign generated more than 60 million impressions on twitter and 29 million impressions on Instagram.

Represented India as part of Digital Marketing Campaigns for the tourism boards of Thailand (multiple times), Cambodia, Abu Dhabi, Oman and Malaysia.

Keynote Speaker on Travel for Social Media Week International Conference.

Keynote Speaker to discuss latest trends in the travel industry at event organized by TOTO Company. 

Collaborated with Nautica, ASUS India, Sony, Columbia Sportswear, Tep Wireless, Warmee, LG India, Art of Living, Skyscanner, Transatel, Mainline Menswear and others for their digital marketing campaigns (blog and social media outreach).

Collaborated with airlines such as Air Arabia, SriLankan Airlines for their blog and social media outreach.

Travel Journalist for a 26 day road show featuring Tata Nano – the cheapest car in the world. 

Collaborated with luxury hotel outfits like Club Med, Accor Hotels, Cinnamon Hotels, Suryagarh, Niraamaya Luxury Retreats, Rare India, Samabe Bali, Bamboo Forest Safari Lodge and others through my blog and various social channels.

Worked with many international and domestic travel outfits to help improve their visibility and reach in the market.
   
Press and Media Coverage  
Press and media coverage for be on the road travel blogMy articles, photographs, thoughts and travel style have been mentioned in most of India’s mainstream media including National Geographic Traveler India Magazine, BBC Worldwide, Economic Times, Economic Times Panache Travel,  Hindustan Times, Exhibitor Magazine, Ritz Magazine, Jet Airways In-Flight magazine, Youth Incorporated Magazine, The Times of India, DNA Newspaper, The Tribune, Deccan Chronicle, Deccan Herald, Complete Well Being, Katha.org and other smaller magazines.

I don’t write regularly for mainstream media, though I have written for specialist magazines like Complete Well Being Magazine, Travel Secrets Magazine and some online travel sites.

Blog Reach
  
Google PageRank: 4 | Domain Authority: 40 | Page Authority: 49 | Alexa rank (worldwide): 214,838 | Alexa rank (India): 21,421

45,028 views (last 30 days) | 28,666 unique visitors (last 30 days) | Social fan base of 30,000+people | 2579 Sticky Email Newsletter subscribers

Top 10 Country-wise Traffic: India (69%), USA (9%), UK (3%), UAE (2%), Singapore (2%) then Malaysia, Thailand, Australia, Indonesia, and Philippines.

Top 10 City-wise Traffic: Bangalore (23%), New Delhi (10%), Mumbai (7%), Chennai (5%), Hyderabad (3%), Kolkata (3%), Pune (3%), London (2%), Dubai (2%)

Social Reach 
Facebook Page: 19,381 | Facebook Personal Profile: 2,750 | Twitter: 3,231 | Google +: 885 (Page) and 1,880 (Personal) | Pinterest: 419 | Instagram: 1006 | YouTube: 189


Read all my Press Mentions and Article Features

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Logo Credits : Jobi T Chacko. UI/UX Credits : Murugan S Thirumalai
Copyright © 2009-2017 Sankara Subramanian C (www.beontheroad.com)
Reproduction without explicit permission is prohibited. All Rights Reserved

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